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A standalone mixer is used to combine 2 or more audio sources, like CD Players, Turntables, an iPod input, etc.
Items like: http://www.planetdj.com/i–DJM700 allow you to combine audio sources into one output.
In a case like this one, it may just be that they happen to have mixers that are larger formats for bands and such, while DJ mixers are smaller and less “versatile” in terms of EQ control and number of inputs and outputs.
A DJ Controller (like http://www.planetdj.com/i–DDJSX ),however is generally built to control music from a laptop or other software source, and the built in mixer is meant to allow you to mix between channels that you may be controlling from your software.
Hope this helps!